Budgeting

The Best Time to Buy An iPhone


Thinking about purchasing a new iPhone? Whether you’re buying your very first iPhone or upgrading from an older model, strategic timing can significantly reduce your costs.

When should you buy an iPhone for the best deal? The answer varies depending on your specific needs. We’ll walk you through proven strategies for scoring the best prices on both new and used iPhones. Continue reading to discover these money-saving insights.

Time to Buy an iPhone

iPhone’s Early History and Pricing Patterns

Understanding iPhone buying timing requires examining the brand’s history. Apple launched the first iPhone on June 28, 2007, priced at $499 for 4GB and $599 for the 8GB model. Customers could only pay with credit cards and were locked into AT&T service. Lines stretched around Apple stores nationwide. 

Just three months later in September 2007, Apple discontinued the 4GB model and slashed the 8GB price to $399. This pattern reveals a crucial lesson: avoid purchasing new models on release day. Electronics prices inevitably drop after launch, with the steepest discounts appearing on older generations once newer models arrive. 

When Apple launched the iPhone 3G in July 2008, AT&T introduced subsidized pricing through two-year contracts and monthly bill adjustments. This successful strategy attracted other carriers—Verizon, Sprint, Cricket Wireless, and Virgin Mobile all joined when the iPhone 4S launched in October 2011.

The iPhone 6

Today’s iPhones cost considerably more than earlier models, but smart shoppers can still find worthwhile deals.

New vs. Used iPhone: Making the Right Choice

While Apple releases new iPhones annually, you don’t necessarily need the latest model. Previous-generation iPhones continue performing excellently.

Before timing your purchase, determine whether you want new or used. The newest model requires buying new, but older models offer both new and used options at different price points.

Optimal Months for iPhone Purchases

January represents the ideal month for buying the newest iPhone model. Post-holiday demand subsides and prices begin declining. Consider the annual cycle: new models launch in fall, initial bugs get resolved by January, yet you still have nine months before the next generation arrives. Post-holiday sales create excellent buying opportunities.

For older models, October offers the best deals. Since 2007, Apple has released sixteen iPhone generations, with the nine most recent launching in September. When newer products arrive, older models see immediate price reductions. Previous-generation iPhone models currently available in stores include:

  • iPhone 8 and 8 Plus
  • iPhone XS and XS Max
  • iPhone XR
  • iPhone 11, 11 Pro, and 11 Max

Used versions of these and other models are also widely available.

Avoid iPhone purchases during July and August. While you might find reasonable prices near the annual cycle’s end, new generations typically launch just one or two months later. If you’re considering the current version during summer, waiting until fall will deliver substantially better pricing.  

iPhone Lit Up

Maximizing Carrier Promotional Offers

New iPhones carry premium price tags, making carrier deals your best strategy for savings. Carriers frequently launch promotions targeting new customers or retaining existing ones.

Promotional availability fluctuates throughout the year without guarantees during your purchase window. While carrier-switching deals appear consistently year-round, upgrades with your current provider prove more challenging to find (plus switching carriers creates additional hassles).

Research carrier deals by visiting provider websites or retail locations directly.

These promotions can dramatically reduce expensive phone costs. Carriers commonly offer 60-80% discounts from list prices when customers sign new contracts or extend existing agreements.

Finding the Best Used iPhone Deals

Used iPhones consistently offer superior pricing. Purchasing from reputable providers or marketplaces ensures reliable transactions.

This morning, I spotted a used iPhone 11 selling for $475 on Swappa. Apple’s website still lists that model at $699—a substantial discount that’s typical across platforms. Used iPhones are available on eBay, Amazon, Decluttr, Gazelle, and numerous other sites. Apple even sells refurbished iPhones directly.

When choosing this path, understand the distinction between “used” and “refurbished.” Used iPhones are sold as-is from previous owners. Refurbished phones undergo diagnostic testing and typically include warranties. Exercise caution—you generally receive what you pay for.  

To justify the savings, ensure you’re purchasing a functional device that will provide lasting performance.

Buy a Used iPhone on eBay

iOS Updates: Do They Force Phone Upgrades?

Apple releases annual iOS updates, but contrary to popular belief, these aren’t designed to force new phone purchases. While you can’t run iOS 13 on an iPhone 4 due to memory limitations, devices from several generations back handle updates without issues.

iPhone Hello

The iPhone 7 offered 32GB, 128GB, or 256GB storage options. The iPhone 11 provides 64GB, 128GB, or 256GB. Choosing either top iPhone 7 option gives you identical capacity to the iPhone 11. While the iPhone 11 Pro offers up to 512GB, iOS 13 requires far less storage. 

When iPhones freeze after iOS updates, users often panic unnecessarily. The solution is simple: simultaneously hold the power and home buttons until the Apple logo appears, then release both buttons. Your phone will function normally again. You can still purchase a new iPhone afterward, but it won’t be because your old one stopped working.  

Final Thoughts: Strategic iPhone Buying

You now understand the optimal timing for iPhone purchases. Strategic timing attention can generate substantial savings. Additionally, once you get your new iPhone, consider downloading apps that pay you money or reward apps! Transform your new iPhone investment into a money-making opportunity.

Kevin Flynn

Kevin D. Flynn is a former financial professional with over ten years of experience in the financial industry. He has consulted for financial advisors, online sales reps, and fintech startups. Kevin holds a degree in accounting and finance and continues to expand his knowledge by attending classes and seminars. He commits several hours a day to market research so he can stay on top of the latest news and trends in the financial industry. Kevin's experience in the industry has fueled his successful writing career, which he now focuses on full-time. He currently resides in Leominster, Massachusetts with his wife Evelyn, two cats, and nine wonderful grandchildren.

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