BusinessStarting a Business

How To Start A Virtual Assistant Business

If you’re looking for a way to make money from the comfort of your home, then perhaps a good side hustle to take on would be starting a virtual assistant business.

Ever since the Internet started became popular in the late 1990s, the demand for virtual assistants (or VA’s for short) has been increasing.  VA’s offer remote assistance to busy professionals by completing routine tasks that they generally don’t want to do themselves.  You could think of it as being like a personal assistant, but nearly all of your work is done from your computer.

Becoming a virtual assistant has become a desirable work-from-home occupation for many people since it costs no money or experience.  All you need is a laptop and an internet connection.  

If that sounds like something you’d like to do, then here’s everything you need to know about how to start a virtual assistant business.

How to start a virtual assistant business

Define The Services For Your Virtual Assistant Business

What Tasks Will You Do?

The first question you should ask yourself is what kind of skills do you have that would be helpful to a busy professional?  For example, as a virtual assistant, you might be able to assist with:

  • Responding to emails
  • Scheduling appointments
  • Returning phone calls
  • Bookkeeping
  • Paying invoices
  • Marketing activities
  • Data entry
  • Research
  • Etc.

Don’t underestimate your talents or abilities.  No matter how simple or even ordinary these tasks may seem to you, your clients are short on time and will need your help.  Therefore, your skills could be more marketable than you think.

At the same time, you should also think about if there are any services that you would NOT want to offer to potential clients, such as dealing with private matters or financials.  

When Are You Available?

Another important dynamic of being a VA is that your clients may be in a completely different time zone than you.  For example, let’s say you live on the east coast and get a client who’s based in Hawaii.  That means you’d have a 6 hour time difference to contend with.  Is that something you’re up for doing?

What Rates Will You Charge?

Finally, decide what rate you’d like to charge.  

According to data from the site Small Revolution, virtual assistants can earn anywhere from $13 to $35 an hour.  If you were able to work 40 hours per week, that would work out to $28,000 to $73,000 per year – not too bad!

When you’re just starting out, you might find most gigs offer the lower end of the VA hourly rate.  However, as you build your experience and credentials, you can confidently apply for other job postings with a higher payout. 

Form Your Virtual Assistant Business

02 how to open a virtual assistant business

Think Of A Business Name

Even if you’re working just part-time, give your business a creative and unique name.  This will help make it seem more professional than just using your actual name.

Decide Your Legal Structure

As required by the IRS, you have to define what type of business you’re starting.  

If you’re just working alone and part-time, you can do nothing and simply define yourself as a “sole proprietorship” when you file your taxes.  However, if you’d like more legal protection, then its generally recommended that you consider forming a limited liability corporation (LLC).

If you do form an LLC, you’ll also have to apply for an EIN (employer identification number) with the IRS.  This is like a social security number for your business.

Get Any Required Licenses Or Permits

Though it’s probably not required, some places might require you to apply for a license or permit; even if you run a home-based business.  Get in touch with your local government administration and find out what the requirements are.

Attract Your First Clients

Virtual Assistant Business

Job Posting Sites

When you’re just getting started, job posting sites are a great place to find your first gigs.  People from all over the world will post a multitude of gigs every day ranging from short to long-term assignments.  

Look around at postings from sites like:

  • Upwork
  • Guru
  • Freelancer
  • Flex Jobs
  • Fiverr

Though job posting sites do have a reputation for paying less than when you work with clients directly, remember that they may still be useful as a stepping stone towards more lucrative opportunities.

Social Media

Social media is a terrific way to reach a large audience without a lot of physical effort.  You could post that you’re open to accepting work as a virtual assistant and encourage your friends to repost it.  

For example, you could go to LinkedIn and create a profile for your business account.  List the services we talked about earlier, any experience you have, and what you’re willing to offer to your clients.

It might also be helpful for you to connect with some special groups or fan pages on social media that cater to virtual assistants.  This would be a great way to make some connections and see if they lead to any potential work opportunities.

Your Blog

If you’ve already have a blog or website of your own, then you could easily start offering your VA services.  Add a simple advertisement or tab that says “Hire Me”.

Local Outreach

Though it takes more effort, never underestimate the power of manual outreach.  

Start by making a list of all the working professionals in your area and then contact them directly to see if they would be interested in your VA services.  Chances are that they may have thought about getting a VA, but weren’t actively looking for one.  That would be a bonus for you because you’d be their only applicant!  

Build Your Client List For Your Virtual Assistant Business

Keep On Marketing

Even after getting your first regular customers, you’re not going to want to slow down on your marketing efforts.  Continue to look for other job postings, promote yourself on social media, and so on regularly every week.

Remember, with each new opportunity, you could negotiate a higher wage and potentially better working hours.

Ask For Referrals

There’s a high potential that whoever you’re doing VA work for now might know of someone else who could use your services.  So if you’ve managed to build up a great reputation, then ask if they would be willing to refer you to some of their associates.

Get Testimonials

If your current clients are extremely happy with your work, leverage this positivity by asking for written testimonials or reviews.  This will be helpful when you go to apply for your next gig and want to show your next potential clients a solid work history.

Final Thoughts: How To Start A Virtual Assistant Business

If you like to work from home, have a laptop or computer, and can get things done, then starting your own virtual assistant business could be a great option! It’ll take some work, but it can definitely pay off in the end. Use this guide on how to start a virtual assistant business and get your business up and running!


Kevin is an ambitious entrepreneur that is obsessed with all things related to finance. From a young age, Kevin has always been involved with side hustles ranging from online selling to freelance work. Over the years, Kevin graduated from side hustles and started launching multiple online and offline businesses. Kevin is a serial entrepreneur who loves starting new businesses and exploring all things related to business and finance. He is constantly looking for new ways to save money, invest money, and create income streams.

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