Best Books On Copywriting – Top 15 Picks For Aspiring CopyWriters

by | Apr 2, 2021 | Resources

To be a great copywriter, it’s important to know about content marketing and advertising. However, it can be difficult to learn all of this information while starting out. Luckily, below are the fifteen best books on copywriting that will turn you into a better copywriter in no time. So, let’s dive in so you can gain the knowledge you want and need to be successful in the world of copywriting!

Copywriting Books

Best Books On Copywriting

By reading these books, you’ll learn how to write copy that sells and makes others believe in every word you write. Whether you’re a content creator or someone who is just starting out in copywriting, the copywriting books below will help you persuade others with your words and write copy that turns customers into buyers.

1. Ogilvy on Advertising

Ogilvy on Advertising

Written by advertising tycoon David Ogilvy, Ogilvy on Advertising is one of the best copywriting books out there. In this classic must-read, David Ogilvy teaches content creators how to write sales copy that sells. 

You’ll also learn about effective advertising headlines, how to write a good advertisement, and how to use your newfound skill of copywriting to speed past the other competitors in your niche. If you want to create web content that sells, Ogilvy on Advertising by David Ogilvy is one of the best copywriting books for you. 

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2. The Boron Letters

The Boron Letters

The Boron Letters contains a series of letters written by one of the best copywriters of all time: Gary Halbert. In this, Gary Halbert explains the most important writing and advertising methods to his son, Bond Halbert.

In this book, you’ll learn about tested advertising methods, marketing strategies that still work today, and why some ad campaigns don’t succeed. If you want a book that makes you feel like you’re being coached by the greatest copywriter of all time, The Boron Letters, part memoir part copywriting book, is the best book for you. 

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3. Making Ads Pay: Timeless Tips for Successful Copywriting

Making Ads Pay

Making Ads Pay by John Caples is all about how to write a good advertisement. In this timeless copywriting book, John Caples teaches the readers about tested advertising methods, what to include on a sales page, and the most important sales copy rules.

This is the perfect copywriting book for you if you want to learn more about digital marketing and advertising. 

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4. Everybody Writes

Everybody Writes

Everybody Writes by Ann Handley is a book that teaches copywriters how to create copy that sells. Whether you’re an author or a business owner, this book will teach you the breakthrough advertising methods proven to draw in more readers and customers.

Perfect for all types of content creators, Everybody Writes teaches readers about direct response copywriting, the importance of affiliate links, and how to run successful ad campaigns. 

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5. The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Written by copywriting pro Joseph Sugarman, The Adweek Copywriting Handbook is about creating great copy within the advertising business. If you want to turn readers into customers, this is the perfect copywriting book for you.

By reading this book by Joseph Sugarman, you’ll learn how to create great ad copy, implement proven marketing strategies, and create copy just like old-school copywriters by implementing timeless strategies that work. This book is great for copywriters at any level.

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6. The Copywriter’s Handbook

The Copywriter’s Handbook

The Copywriter’s Handbook by Robert Bly is a step-by-step guide to writing copy that sells. Recently revised for the new rules of the digital age, this book is great for copywriters that work in advertising or sales. However, this book can also help a different type of audience, such as entrepreneurs or writers

In this, Robert Bly reveals 8 headlines proven to work, The 4 S formula to make your copy clear, and much more. Whether you write emails or product descriptions, this book will help you keep your audience engaged and ready to buy. 

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7. Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion by Robert Cialdini is a #1 best-seller in Amazon’s Marketing for Small Businesses category. This must-read teaches readers how to apply the principles of persuasion and psychology to digital marketing. 

More specifically, Robert Cialdini explains the six universal principles of influence and how we can use them to persuade others. If you’re a beginner in copywriting or advertising, this book will teach you how to make more sales and turn readers into buyers. 

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8. Overdeliver

Overdeliver

Overdeliver by Brian Kurtz is all about building a business for a lifetime by playing the long game in direct response marketing. Brian Kurtz shares his 4+ decades of experience in direct marketing with readers, including:

  • The 7 characteristics within every world-class copywriter
  • How to track progress in each ad campaign 
  • Why original source matters
  • How customer service relates to marketing 

If you want to be a direct response copywriter, this is the perfect book for you. 

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9. My Life in Advertising

My Life in Advertising

My Life in Advertising by Claude Hopkins is an autobiography and valuable business book. This personal copywriting book explains the secrets of sales and the internet marketing strategies that still apply today. This book is great for copywriters in advertising and people who want to market themselves.

For copywriters who are experienced or just starting out in the copywriting industry, this is one of the best books to read if you want to make more sales.

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10. Hey Whipple, Squeeze This 

Hey Whipple, Squeeze This

Co-written by Luke Sullivan and Edward Boches, Hey Whipple, Squeeze This is a classic guide to creating great ads that sell. If you’re a copywriter who works in sales or advertising, this book will introduce you to all of the breakthrough advertising methods out there.

More specifically, this book will teach you which words to use and how to implement your copywriting skill to persuade readers to buy. If you’re a brand new copywriter starting out on a blank page, this book will help you kick start your career and create web content that sells. 

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11. Never Split the Difference

Never Split the Difference

Co-created by Chris Voss and Tahl Raz, Never Split the Difference is all about negotiating as if your life depends on it. In this, former FBI kidnapping negotiator Chris Voss explains how to negotiate and gain a competitive edge in any situation.

This book is popular among copywriters and those that work in marketing because of its unique insight on negotiating, influence, and persuasion. By reading this book, you’ll be able to make ads that persuade others. You’ll also be able to get your audience to trust your word above your competitors. 

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12. Made to Stick

Made to Stick

Written by Chip Heath and Dan Heath, Made to Stick is all about why some ideas die and others survive. If you want to spread the word about an idea that you’re passionate about, Made to Stick will teach you how to gain an audience on the internet. By reading this book, you’ll be able to gain power through powerful content. 

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13. Copy Logic

Copy Logic

Written by Mike Palmer and Michael Masterson, Copy Logic is all about the new science of producing breakthrough copy without criticism. This book teaches readers the fastest ways to improve web copy.

If you’re a copywriter, this book will cut your learning curve in half. With detailed examples of copy that’s worked, this book will help you put these tools to action and improve your copy in less than 24 hours. 

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14. Magnetic Marketing

Magnetic Marketing

Dan Kennedy’s Magnetic Marketing teaches readers how to attract a new flood of customers that pay, stay, and refer. If you’re trying to grow your business, this book is perfect for you. Great for copywriters and business owners alike, this book will teach you how to advertise within any niche. 

If you want to gain power online and create sustainable growth in your business, this book is perfect for you. 

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15. Breakthrough Copywriter 

Breakthrough Copywriter

Breakthrough Copywriter is one of the best copywriting and business books out there. In this, author Robert Worstell explains what we can learn from advertising genius Eugene Schwartz. Eugene Schwartz has helped others make millions by copywriting, even though he’s never written ad copy himself.

In Breakthrough Copywriter, author Robert Worstell combines Schwartz’s most important insights about creating ads that sell your product. Schwartz also explains how to make your audience feel like friends and sell a product no matter how much competition is out there. 

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Conclusion: Best Books On Copywriting

The copywriting books above are great for copywriters at any level. Whether no one is clicking your ads or people love your business, these books will help you improve your digital content and make more sales overall.

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