Best eCommerce Books – Top 11 Picks You Must Read

The business of eCommerce is becoming wildly popular. If you’re looking to jump into this world, though, there is a lot to learn. That’s where gaining knowledge from the professionals and experts in this field can come in handy.

eCommerce books are great for readers that want to learn more about the business of making money online. So we did the research and gathered up the eleven best eCommerce books that are must-reads for those that want to learn more about eCommerce businesses. So, if that sounds like you, let’s get started!

Reading eCommerce Book

Best eCommerce Books

No matter what you’re selling, from jewelry to art, solid knowledge of eCommerce and how it works can help you be more successful in your venture. So, whether you still have to come up with a business idea or you already have a website up and running, the eCommerce books below will help you drive more sales and attract a lot more customers to your store. Keep reading below to learn more about what you can learn from these books and the experts that wrote them. 

1. Growth Hacker Marketing

Growth Hacker Marketing

Written by marketer and author Ryan Holiday, Growth Hacker Marketing is an eCommerce book about marketing and advertising. In this, Holiday talks about growth hacking: marketing strategies solely focused on growth. More specifically, he explains various case studies from successful brands that have used these strategies without spending a dime. 

If you’re a beginner in the industry or new to the eCommerce world, this is one of the best books for you. By reading this, you’ll learn about search engine optimization, content marketing, and conversion rate optimization on all social media platforms. 

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2. Don’t Make Me Think 


Don’t Make Me Think by Steve Krug is a common-sense approach to web usability. If you work in web design, this is one of the best eCommerce books for you. In this, Krug explains his secret formula to making people stay on a website for a longer time. 

Krug also explains why people leave websites and how you can make your website better for each customer. If you’re a reader who wants to improve your site and drive web traffic through the roof but have little experience in customer service, this is the perfect guide for you.

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3. Launch


Written by Internet millionaire Jeff Walker, Launch teaches readers how to sell online and build the business of their dreams. If you want more revenue streams or a successful website, Launch is the book that will help you succeed in the world of eCommerce.

In this book, Walker talks about setting up an eCommerce store, cultivating the mindset of successful entrepreneurs, and selling a product that each customer will love. If you want to learn about eCommerce businesses and the best way to make sales online, Launch is one of the best books for you to read.

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4. Digital Marketing

Digital Marketing

Co-written by Dave Chaffey and Fiona Ellis-Chadwick, Digital Marketing explains how companies can utilize social media to reach their marketing goals. If you already have a business but want more sales, more happy customers, and more products to sell, this is the perfect book for you. 

In this book, you’ll learn about how each major business has met its marketing goals by using social media. You’ll also learn about SEO, establishing a loyal customer base, and utilizing innovation on all digital platforms. Whether you have a lot of experience or close to none, this book will help you grow your eCommerce business and gain access to your customers’ emotions.

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5. Building a Story Brand

Building a Story Brand

In Building a Story Brand, author Donald Miller teaches readers how to clarify their brand message so that customers will listen. If you want to connect with your customers and solve a problem that they’re passionate about, this book will teach you how. 

This is one of the best eCommerce books for those who want to increase their conversion rate or scale their business. By implementing Donald Miller’s seven marketing strategies, you’ll be able to make more money from eCommerce and become a big name in the industry. This is one of the best books to read for those who have multiple businesses or want to find a way to create multiple streams of income.

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6. Shoe Dog

Shoe Dog

Shoe Dog is a best-selling memoir by Phil Knight, the creator of Nike. In this, Knight explains Nike’s first few years as a start-up and what the business world is really like. This book is great for entrepreneurs and people who want to become eCommerce professionals. 

If you want to learn more about the eCommerce world and what it takes to make it big, this book will be a great guide for you. However, if you’re looking for a more applicable, less personal story, this memoir may have too much storyline and little advice about the eCommerce business.

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7. Anyone Can Do It 

Anyone Can Do It

Co-written by Sahar Hashemi and Bobby Hashemi, Anyone Can Do It consists of 57 real-life lessons about entrepreneurship. In this, Sahar and Bobby tell readers what it was like building Coffee Republic, their eCommerce business, from their kitchen table.

This inspiring eCommerce book explains how the Hashemis built a profitable business and made their dream job a steady income source. By reading this book, you’ll learn about why some businesses fail and how you can create a profitable business idea. This is one of the best business books out there for readers who want to build a life out of eCommerce. 

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8. You Should Test That

You Should Test That

You Should Test That by Chris Goward is all about conversion optimization and the best strategies to increase sales. If you already have a store but want to rank higher on search engines, become a best-seller in your industry, and draw in more viewers, this is the perfect eCommerce book for you. 

This book will teach you how to turn each site visitor into a paying customer. You’ll also learn about SEO, how to rank high on Amazon, how to send follow-up emails to your customers’ inbox once they leave your site or fill their cart, and a long list of other strategies.

With Goward’s case studies and interactive exercises, this book leaves you fully equipped to run a site and increase your sales. By the end, you’ll experience major growth in your eCommerce business. 

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9. The Startup Owner’s Manual

The Startup Owner’s Manual

Co-created by Steve Blank and Bob Dorf, The Startup Owner’s Manual is a step-by-step guide loved by over 100,000 entrepreneurs. This is one of the best eCommerce books that teaches readers how to build and grow a successful business. 

In this book, you’ll learn how to:

  • Avoid the 9 most common mistakes in business
  • Bring your business to life by connecting with customers 
  • Use the Business Model Canvas 
  • Make customers feel like friends 
  • Curate a list of ways to market your product
  • Find a way to create the life and job of your dreams from eCommerce 
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10. Web Analytics 2.0 

Web Analytics 2.0

Web Analytics 2.0 is all about customer-centricity and online accountability. Written by web analytics thought leader Avinash Kaushik, this business book teaches readers how to apply web analytical techniques correctly. More specifically, the author teaches readers how to listen to their customers, measure success on a long list of platforms, and use Amazon to find SEO keywords. 

This book will help you run a data-driven business that produces money-making results. Whether you sell products on Amazon FBA or you have a personal website, this is one of the books that will help you draw in the target audience that you want. 

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11. The Complete eCommerce Book

The Complete eCommerce Book

The Complete eCommerce Book by Janice Reynolds is a comprehensive guide for maintaining a successful online business. If you’re searching for more growth from your online business, this is one of the best eCommerce books for you. 

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Final Thoughts: Reading About eCommerce

The eleven best eCommerce books above are all great tools to learn more about business, using web analytics on your social media account, and running a great eCommerce site. Whether you want to sell a handmade product or learn more about social media marketing, the books above are great tools that will help you improve your site. By reading a book from this list, you’ll be able to sell more of your product and draw in a longer list of buyers!

Kevin Martin

Kevin is an ambitious entrepreneur that is obsessed with all things related to finance. From a young age, Kevin has always been involved with side hustles ranging from online selling to freelance work. Over the years, Kevin graduated from side hustles and started launching multiple online and offline businesses. Kevin is a serial entrepreneur who loves starting new businesses and exploring all things related to business and finance. He is constantly looking for new ways to save money, invest money, and create income streams.

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