You want to start your own eyelash business, but you’re not quite sure where to start. Starting any business requires drive as well as the know-how. There will be moments when you doubt yourself, but if you persist past those feelings, accomplishing your goals is completely worth it. Just make sure before you start a eyelash business that you are passionate about it. That will keep you motivated when the going gets tough.
How to start a eyelash business? A lot goes into launching a eyelash business, but the general steps can be broken down into:
- Getting the Proper Licenses
- Knowing Your Information
- Figuring Out the Logistics
- Advertising Your Lash Business
However, there is a lot to consider when accomplishing these five steps. Below are the details of what you need to know on how to start an eyelash business.
1. How To Start An Eyelash Business: Plan
With any business that you are trying to start, planning is essential. Some people like to journal about all of the aspects of their business, but if you create a lean startup business plan, it will help you stay organized with the direction of your business.
Some of the aspects of starting a lash business that you will want to determine are:
- The name of your business. Click here to learn how to register your business name.
- Your company bio
- Your target market
- How you will advertise your business
- The beauty influencers that you will want to do a review for you
- What website you will use to host your website
Additionally, you need to decide what type of lashes you want to offer. There are various types of lashes you can sell. You also want to plan for what your company might offer in the future. You may start with one kind of lash and expand to selling other types. You may even extend into selling other beauty-related products.
You also want to decide what type of business entity to establish. If you want to hit the ground running, you can start as a sole proprietor. If you don’t have personal assets to worry about, you should be fine with this since you are unlikely to have a lawsuit selling lashes. However, if you want to play it safe and protect yourself while getting the best tax benefits, I would recommend setting up an LLC.
2. Get The Proper Licenses For Your Eyelash Business
If you want to start a legitimate lash business, you need to obtain the proper licenses. Research what the requirements are in your city/state regarding licensing for small businesses. Depending on your state, you may also need to get a seller’s permit. If you decide to not only sell the lashes but also apply them, you are likely going to need a cosmetology or esthetician license for this. Nearly all states require it but research this before applying any lash extensions.
3. Know Your Information
When it comes to starting a business, you need to know the ins-and-outs of the product you are selling. Your customers may have questions they will ask you regarding lash care and upkeep.
You need to know how to take care of them, make them last longer, and wash them.
If you don’t already know all of this information, do research or check out this article.
4. Figure Out The Logistics
When it comes to figuring out logistics for your eyelash business, there are various aspects you need to think about and decide on. Below are more details regarding this.
Choosing A Vendor
When it comes to finding a vendor, your best bet is to use Alibaba or Aliexpress. If you want more options for vendors, you can also Google “wholesale lashes.” Make sure to specify the type of lash you are trying to sell, though.
With that said, when it comes to choosing a vendor, research is vital. There are tons of vendors out there, and you need to make sure you do plenty of research before putting your name and brand on a product. The purpose of this is also to compare prices and quality. Some vendors are expensive, and some are well-priced. And just because a vendor is selling expensive lashes, it doesn’t mean they are good quality.
Since most of your wholesale vendors are going to be selling out of China, it would be a good idea to download WhatsApp. WhatsApp is an app that allows you to text and call people from all over the world for free. Ask your potential vendors for prices and photos of the lashes.
Once you have a vendor you might want to use, ask them for a sample. Do not buy a large quantity of lashes without getting a sample and trying them yourself first.
Once you have the sample, you should test them to see how many wears you can get out of them. High-quality lashes will allow you to get 20-25 wears out of them. That’s as long as you clean and wash them properly.
Even when you decide on the lashes you want, hold off on buying large quantities until you get an idea of the demand for your product.
Once you have picked out your lashes, you will need to research vendors for the boxes for your lashes. If you want to stand out against the competition, investing in boxes that are going to represent your specific brand is a must.
Building Your Website
When it comes to your website, you have many options. You can either have someone build a website for you or do it yourself. There are a lot of different options to make your website, so research this. Right off the bat, some of the big names are:
You will have to decide which one works best for you. While you can purchase your website’s domain from one of these websites, I’d recommend going with GoDaddy because they are generally cheaper. Make sure to double-check this before deciding on where to purchase the domain name for your website.
Creating A Logo
For your logo, once again, you can either hire someone to design it or design it yourself. If you create a logo yourself, you might have to pay to download a higher-resolution image. Click here to access my favorite logo maker. With this logo maker, you can make your logo and download a high-resolution image completely free!
If you need help creating a logo, check out this Youtube video.
Pricing Your Lashes
Another aspect of your business that you need to think about is how you will price your lashes. You should research what competitors are selling their lashes for and try to price around that range to be competitive. Depending on the quality of your lashes, you can price accordingly. If you plan to sell very high-quality lashes, you can charge a more premium price for that, but explain to your customers why you charge more. Explain to them that your lashes are better and will last them longer than cheaper versions.
When it comes to shipping, you can go with Priority Mail first. For packages under five pounds, it usually ships faster and is cheaper than shipping through UPS and FedEx. If you are only shipping three or four lashes a day at first, you can hand address labels and send them manually.
However, as you start shipping more lashes, you may want to invest in a label printer. While you could also use a regular printer, a label printer will save you time. With regular printers, you need to insert labels sheet by sheet, which means you’ll end up having to get up from your desk for each batch.
As you grow, even more, you can get an account with UPS or FedEx Ground, and they will pick up your packages at scheduled times.
It is noteworthy that if you use Shopify, they will provide you with the shipping label for you to ship the lashes.
When you ship your product, you should include a card with your eyelashes to thank the customer for their business. Additionally, to entice your customers to buy more from your next time, provide a coupon for a discount on their next purchase.
You may also want to reward customers by providing free shipping on purchases over a certain amount. Doing this will encourage customers to buy eyelashes in bulk instead of just one pair.
5. Advertise Your Eyelash Business
Once you are at the point where you are ready to launch your business, you will want to focus on how you will advertise. There are a few different options you should consider.
Have A Drop Date
Having a drop date before you officially launch your business is an excellent way for people to start getting excited about your new business. Advertise your drop date on your social media platforms and to your friends. That way, everyone will know when to go to your website to start making purchases.
Word Of Mouth
An underrated method of advertising is word-of-mouth advertising. Tell everyone you know about your lash business so they can tell everyone they know and refer more people to your website. You can also make business cards to hand out to current customers that they can pass along. Even if you plan to apply eyelash extensions for customers, having people vouch for the quality of your eyelashes and service can go a long way in bringing in new customers.
Another excellent method of advertising is social media. You can advertise your lashes via multiple social media platforms such as Instagram, Pinterest, and Twitter. Make sure to take high-quality photos of your lashes. You can either take pictures of the lashes on their own or on models.
If you want to create more buzz around your lashes, create a giveaway. Have people retweet your tweet or share and follow your Instagram for a chance to win free lashes. People retweeting your tweet or sharing your Instagram will give you more exposure to potential customers.
Partner With Influencers
Another way to get your brand name out there is to partner with influencers. It may be hard, at first, to partner with big-name influencers because they will usually want money to give you a shoutout or do a product review.
Instead, try partnering with smaller influencers that still have a good following. They are more likely to try your product and positively review it for free as long as they like it. That will get your name out to more people. You can start making a list of the influencers you want to reach out to as soon as you start your lash business. Influencers aren’t just limited to one social media platform, either. You can find beauty influencers on Youtube, Instagram, and Twitter.
Here is a list of some of the top beauty influencers of 2020.
Last but not least, you have good-old-fashioned ads. You can use various methods for ad placement, whether that be Google Ads, Facebook Ads, or Instagram Ads. If you are just starting and are on a tight budget, you can use Instagram to advertise your product reasonably cheaply.
If you switch your Instagram to a business account, Instagram will let you promote a post. Therefore, you can promote the photos of your lashes that you post on Instagram. For a 6-day campaign to drive traffic to your website, Instagram only charges $30.
Instagram has 1 billion active users. That is a massive base of potential buyers! While Facebook does have more active users at 2.6 billion, most beauty influencers are going to be using Instagram for the majority of their marketing tactics because of how photo-focused it is.
For more on how to use Instagram ads, click here.
Wrapping Up: How To Start An Eyelash Business
Now you know how to start your own eyelash business. It does take time and research, but you can do it from your home! Just make sure you find a way to stand out against the competition and market yourself effectively.
There may be moments where you feel discouraged, but that can happen with any entrepreneurial endeavor. With hard work, ambition, determination, and persistence, you can be well on your way to creating a successful eyelash business. Now, what are you waiting for?