Selling On Amazon Vs. eBay – Which Is The Better Marketplace?
When it comes to selling on Amazon vs. eBay, you can expect to see lots of differences. So, that may have you wondering: out of Amazon and eBay, which is better? If you’re deciding which platform to sell on, you’ve come to the right place.
Below we’ll compare selling on Amazon vs. eBay. These eCommerce platforms differ significantly from one another when it comes to their selling fees, amount of eCommerce sales, insertion fees, and tools for businesses. If you’re looking to learn more about both platforms and how they differ from one another, read on!
Amazon vs. eBay: Fees
One of the cons of selling on Amazon is that you’ll have to pay $0.99 per product sold. However, if you plan on selling more than 40 products a month, you can purchase the $39.99 per month plan that will help your bank account.
On eBay, the value fees are much different than those on Amazon FBA. The final value fee is the most important thing to consider if you want to sell on eBay. eBay’s final value fee indicates that you must pay 10% of the final sale price as a seller once an item sells. You also must pay for the postage and any other transaction fees.
Although both eCommerce sites warrant a price check and fees to consider, it all depends on how big your business is and how many products you plan to sell. If you want to sell on Amazon, it’s best to sell at least 40 products a month. However, many Amazon FBA sellers sell much more. However, if you want to start selling on eBay, keep in mind that paying 10% of the final sale price is just the starting point. Once your product sells, you’ll have to pay other fees that may include shipping costs and additional seller fees.
Amazon vs. eBay: Seller experience
The most significant difference between selling on Amazon vs. eBay is that eBay has third-party sellers and none of its own products. On the other hand, Amazon is more geared toward larger businesses or sellers that want to have a large customer base.
On Amazon, you’re likely to have more than one competitor to worry about in your niche. On eBay, your product listings are likely to be seen by many shoppers who have never seen a product like yours. This is because eBay primarily hosts third-party sellers. This is one of the biggest differences between the customer experience and seller experience on eBay vs. Amazon.
Amazon vs. eBay: Product categories
To succeed on Amazon, you need to sell many products. If you run an eCommerce business, it shouldn’t be hard to compete with other brands on Amazon. However, if you’re more similar to start-ups and businesses that are starting out, eBay is a better eCommerce platform for you.
While Amazon has products in fixed categories and at a fixed price, sellers on eBay can post bids where customers respond to the product listing with their proposed price. Sellers on eBay also have more control when it comes to their selling fees and which category their product ends up in. This is because the sellers on eBay are all third-party sellers and get to control their product categories.
If your product is unique and can’t be found on many other shopping sites, selling on eBay is the way to go. You’ll be able to build a loyal customer base and connect with other small companies in your niche! However, if your product is mass-produced, selling on Amazon is the best route for you. Since the products on Amazon are all posted at a fixed price, and the fees are more straightforward, running a business and posting each listing on Amazon will be easier if you’re a larger brand.
Shoppers on Amazon vs. eBay
Although both platforms reach international audiences, the customer base on each platform is very unique. The customers on Amazon tend to buy items that cost more and have a higher final value. For example, customers on Amazon may browse on shopping sites that sell electronics, home decor items, or beauty supplies.
However, customers on eBay tend to be more loyal to sellers on eBay when compared to other websites. This is why eBay sellers that sell unique items are likely to make a large number of sales. However, a trendier, mass-produced product is likely to sell on Amazon FBA.
Amazon vs. eBay: Competition
If you aren’t running a large business, you can expect to find more competition on Amazon. Overall, there are a larger number of stores and products being sold on Amazon than from all of the eBay sellers combined. If you want to make sales on Amazon, you are going to have to pay attention to starting an email newsletter, implementing SEO keywords into your eCommerce store, and lowering the insertion fee on each of your items.
eBay, on the other hand, tends to be less competitive. If you have a unique product listing that stands out, your products will be easy to find on eBay. Furthermore, if you want to sell a product for a certain price on eBay, but lots of people are interested in the product, it may end up selling for a higher price. This is not possible on Amazon, making it a notable difference between the two platforms.
Ultimately, eBay and Amazon are both great platforms with large audiences. While Amazon is more fit for larger businesses that have higher budgets, eBay is a better fit for creative entrepreneurs or smaller businesses that want to sell unique items with lower fees.